Industry News | February 19, 2009

El Pollo Loco Targets KFC Fans with New Coupon Promotion

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El Pollo Loco, the nation’s leading flame-grilled chicken chain, will gladly accept competitors’ chicken coupons for a limited time in all of its 400 plus locations across the country. Just bring in any printed chicken coupon from another restaurant, and El Pollo Loco provides a special discount of:

  • $1 off any El Pollo Loco Combo Meal (if competitor coupon features an individual chicken meal or entrée)
  • $3 off any El Pollo Loco Family Meal (if competitor coupon features a family chicken meal)

Consumers can visit www.elpolloloco.com for additional details about this limited time offer.

“Though this offer may ruffle a few feathers, we want to do our part to heat up the economy and reward our guests by offering this special dollars-off discount on our fresh, healthful flame-grilled chicken,” says Steve Carley, chief executive officer. “El Pollo Loco doesn't need to lock its recipe in some well-armed underground bunker. It's no secret that El Pollo Loco’s juicy, citrus-marinated, flame-grilled chicken has perfected a traditional family recipe with 30 years of grilling expertise.”

El Pollo Loco is famous for the unique preparation of its award-winning “pollo”--fresh chicken marinated in a special combination of herbs, spices and citrus juices, then flame-grilled, hand-cut and served hot off the grill with warm tortillas, freshly prepared salsas, and a wide assortment of side dishes. Rounding out the healthful menu are fresh flavorful entrees inspired by the kitchens of Mexico, including signature grilled burritos, Pollo Bowl entrees, Pollo Salads, tacos, quesadillas, Chicken Tortilla Soup, and more.