Industry News | February 20, 2013

El Pollo Loco Unveils Website Redesign

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El Pollo Loco unveils its newly redesigned website. The site, which is also accessible on mobile devices and tablets, features enhanced access to the restaurant's food composition tables, new product information and promotions, and a restaurant locator.

"Providing the highest quality experience for our customers at every touch point, both in our restaurants and online, is of the utmost priority," says Ed Valle, chief marketing officer, El Pollo Loco. "Our refreshed website is yet another example of that commitment and is designed to provide our customers with easy-to-find, immediate access to the information they want within seconds."
 
The website refresh coincides with the company's commitment to remodel its nearly 400 restaurants. The hacienda-inspired designs feature large exhibition kitchens which allow customers to see the fresh preparation of El Pollo Loco's fire grilled chicken, colorful, more comfortable booths, and larger windows to allow more light into the restaurant.
 
The website allows customers to easily place large party catering orders and purchase El Pollo Loco gift cards. Additionally, the site lets El Pollo Loco's customers enroll in My Loco Rewards a fan club that features special rewards, product giveaways, exclusive events, and first-looks at new menu items and more.
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