Industry News | May 14, 2009

Elevation Burger Expands to Manhattan

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Elevation Burger, a Northern Virginia based chain known for its organic burgers, signed a multiunit franchising deal with experienced restaurant operators Fabian Rosario and John Harris for Lower Manhattan.

The Elevation Burger chain is rapidly expanding its organic burger concept throughout the United States with three locations open in Falls Church, Virginia; Arlington, Virginia; and Baltimore and over forty new locations in development across Texas, Pennsylvania, New Jersey, Maryland, Northern Virginia, Washington, D.C., New York, and Florida. Fransmart, the company that helped launch the ultra successful Five Guys Burgers & Fries chain, is leading the franchise development plans for Elevation Burger.

Rosario and Harris are both experienced New York City restaurant operators and real estate investors. Rosario is co-owner of the Brooklyn IHOP restaurant, which is one of the top three in sales locations in the IHOP system. Harris owns a full service restaurant, "The Spot" American Bistro, in Prospect Heights, Brooklyn.

“We both own full-service restaurants and when we decided to do a restaurant together, we were interested in the growing fast-casual category and we wanted a hamburger concept. ... Living in New York City and witnessing the success of Chipotle, Whole Foods, and Trader Joes in Manhattan we knew there was a market for an organic fast casual burger restaurant,” says franchisee Fabian Rosario.