Industry News | April 22, 2013

Elevation Burger Helps to Raise Awareness of Celiac Disease

Elevation Burger, the rapidly growing, national fast-casual restaurant known for its burgers, reaffirms its commitment to providing gluten-intolerant guests with delicious meal options, by announcing its participation in the international Chef to Plate Gluten-Free Awareness Campaign. Sponsored by the GlutenIntolerance Group (GIG) of North America, the campaign honors National Celiac Awareness Month (May). 

“One of the founding tenets of Elevation Burger is to offer our guests great-tasting and healthy menu options, and that includes those with gluten sensitivities,” says founder and CEO Hans Hess. “It is a source of tremendous pride for us knowing that those suffering from gluten intolerance can come in to Elevation Burger, order a burger with organic bacon, fries, and a soft drink and enjoy their meal carefree.”
 
Gluten-free menu items include lettuce-wrapped burgers, which can be topped with yellow mustard, “fresh fries” cooked in heart-healthy olive oil, and a wide range of soft drinks, including Wild Bill’s Root Beer and Cinnamon Orange Iced Tea.
 
Now in its fourth year, the grass-roots Chef to Plate campaign is designed to help spread awareness of gluten sensitivities to people throughout the world by partnering with restaurants that offer gluten-free menu options. According to GIG, more than three million Americans suffer from celiac disease, and non-celiac gluten sensitivity may affect as many as 7 percent of the world’s population. Throughout the month of May, Elevation Burger franchises around the country will display posters and counter tents featuring educational materials detailing facts and statistics about gluten sensitivities. Last year, more than 1,400 restaurants in four countries participated in the campaign.
 
Elevation Burger prides itself on an “elevated” experience and a fresh approach that puts people and product ahead of profit. The franchised chain offers many healthier alternatives to standard fast food choices, including two variations of a veggie burger, lettuce-wrapped burgers, unprocessed six-month aged cheddar cheese, and cookies made with organic butter and eggs. Elevation Burger is also the only better burger restaurant to feature organic, hardwood-smoked uncured bacon on its menu. 
 
Elevation Burger has been recognized by "Saveur" magazine as the nation's first organic hamburger chain since opening its original location in 2005. It has also been recognized as one of the most innovative burger chains in the country, with AOL Small Business calling Elevation Burger the “Next Big Chain,” and The Food Channel dubbing it one of the “up and comers” in the emerging better burger category.
 
Of the 38 Elevation Burger locations, 31 are located in the United States and seven are located internationally.