Industry News | March 30, 2009

Elevation Burger Signs Multi-Unit Fla. Deal

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Elevation Burger signed a multiunit franchising deal with South Florida entrepreneurs Jeffrey Feinstein and Sam Ginsberg.

The franchisees plan to open the first Elevation Burger Florida location by the end of 2009. The innovative chain is rapidly expanding its Virginia-based organic burger concept throughout the United States and has 29 locations in development across Texas, Pennsylvania, New Jersey, Maryland, Northern Virginia, Washington,D.C., and now Florida.

Fransmart, the company that helped launch Five Guys Burgers & Fries, is leading the franchise development plans for Elevation Burger.

“We originally looked at opening a Five Guys Burgers & Fries franchise but upon investigating the burger segment we found Elevation Burger. We were instantly excited by the concept and knew we didn’t need to look further,” says Jeffrey Feinstein.

Ginsberg, a former record producer who produced John Lennon’s last album, and Feinstein, a serial entrepreneur, will be developing a minimum of three units in Broward and Palm Beach Counties. The franchisees plan to analyze strategic data on potential trade areas, including similar restaurant sales, potential sites, and real estate deal terms.