Industry News | April 3, 2013

Erbert & Gerbert’s Launches the Luna

Erbert & Gerbert’s Sandwich Shop rolls out a new creation for April at a restaurant near you – the Luna. Composed of tangy-sweet chili coleslaw, oven-roasted turkey breast, Swiss cheese, avocado, and tomato, the Luna is the newest in Erbert & Gerbert’s signature line of bold and unique flavor combinations.

“We’re thrilled to be adding another new sandwich to Flavornation,” says Chuck Schwalbe, director of marketing. “The unusual flavor profile of the sweet chili coleslaw adds a new dimension of flavor to the sandwich. We’re so excited to offer our guests something new and unique to try.”
 
The Luna will roll out to all Erbert & Gerbert’s locations on April 1. But hurry – the new sandwich is available for a limited time only. Prices start at $6.19.
 
Founded in 1988 in Eau Claire, Wisconsin, Erbert & Gerbert’s has grown to over 63 locations in eight states, with locations ranging from urban centers to rural areas. Growth for 2013 is targeted to Iowa, Indiana, and Illinois, with additional franchises slated to open in Michigan and Texas.