Industry News | July 16, 2013

Erbert & Gerbert’s Packs a Crunch With Branded Chips

Erbert & Gerbert’s Sandwich Shop is adding new branded chips to its menu on July 16.

Erbert & Gerbert’s is offering customers a wider range of its “Flavornation” with eight exclusive flavor varieties of Original, BBQ, Sour Cream & Onion, Sea Salt & Vinegar Kettle Chips, Spicy Jalapeño Kettle Chips, Baked Original, Baked Cheesy Curls, and Nacho Cheese Tortilla Chips.

To introduce the new branded chips, Erbert & Gerbert’s is holding “Free Chip Day” on July 16 at locations nationwide. Guests will receive a free bag of chips with each sandwich purchased.

“We’re very excited to be adding more Flavornation for guests to enjoy,” says Chuck Schwalbe, director of marketing. “Our franchisees are proud to now offer guests these eight new flavor recipes that no else has.”

Founded in 1988 in Eau Claire, Wisconsin, and themed originally from a child’s storybook, Erbert & Gerbert’s has grown to more than 63 locations in eight states, with locations ranging from urban centers to rural areas.

Growth for 2013–2014 is targeted in Iowa, Illinois, Colorado, Kansas, Montana, Missouri, and Nebraska, with additional franchises slated to open in Michigan and Texas.