Industry News | January 19, 2013

Erbert & Gerbert's Goes Back in Time with Founder's Day Menu

Erbert & Gerbert's Sandwich Shop is turning 25 in January. To celebrate 25 years of "Flavornation," for one day only, the sandwich chain will offer a specially priced Founder's Day menu, selling select items for their original 1988 prices.

From opening to 3 p.m. on January 23, all Erbert & Gerbert's locations nationwide will offer all Classic Sandwiches for $2.25, while Specialty Sandwiches will cost $3.25.

"The 25th anniversary is a huge milestone, and we wouldn't be here without the loyalty of our guests," says Chuck Schwalbe, director of marketing for Erbert & Gerbert's. "What better way to kick of 2013 and show our customers we care than rolling the prices on our most popular sandwiches back to the day we started?"

For new customers and longtime fans alike, the Founder's Day menu is a unique opportunity to enjoy Erbert & Gerbert's already reasonably priced sandwhiches at an unsurpassed bargain.

The Classic Sandwich menu includes hits like the Boney Billy, a tasty turkey sub; the Comet Morehouse, with fresh-sliced ham; and the Jacob Bluefinger, a vegetarian's dream, made with avocado and veggies.

The Specialty menu includes the Flash, Erbert & Gerbert's take on the Italian sub; and the Narmer, filled with turkey and fresh avocado. All other menu items will be available at standard prices.

The Founder's Day menu is the first in a yearlong lineup of special offers and giveaways to celebrate Erbert & Gerbert's anniversary. In addition, throughout the year, members of the Sandwich Society rewards program will have the chance to win anniversary prizes.

"This anniversary celebration is bigger and better than anything we've ever done before," Schwalbe says. "We are so excited to roll out our 25th-anniversary promotions and showcase the delicious flavors and fun atmosphere that make Erbert & Gerbert's so unique."

Founded in 1988 in Eau Claire, Wisconsin, Erbert & Gerbert's has grown to more than 63 locations in eight states, with locations ranging from urban centers to rural areas. Growth for 2013 is targeted to Iowa, Indiana, and Illinois, with additional franchises slated to open in Michigan and Texas.