Industry News | March 12, 2013

Ex-TCBY CEO Tim Casey Named President of Qdoba

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Qdoba Restaurant Corporation, a wholly owned subsidiary of Jack in the Box Inc. that operates and franchises Qdoba Mexican Grill, announced that Timothy P. Casey will join Qdoba as president, effective March 25.

“Tim is a great addition to our team,” says Linda A. Lang, chairman and CEO of Jack in the Box Inc. “He has extensive leadership experience at some of the most iconic brands in the restaurant and retail sectors, including several high-growth concepts. We’re looking to leverage his deep and thorough understanding of brand strategy, restaurant operations, and franchising to maximize Qdoba’s tremendous brand potential.”

Casey has more than 30 years of experience in the food, beverage, and convenience-store industries. He most recently served as president and CEO of MFOC Holdco, which is the parent company of the Mrs. Fields Brand and TCBY.

From 2007 to 2010, Casey was an executive with International Coffee & Tea, which operated and franchised The Coffee Bean & Tea Leaf, most recently serving as vice president of global brand marketing, product development, and operations.

As regional vice president at Starbucks from 1998 to 2004, Casey managed more than 500 stores in a 10-state region. Prior to joining Starbucks in 1996, Casey held leadership positions in marketing and operations with Circle K Corporation and Southland Corporation.

He has an M.B.A. from the Fuqua School of Business at Duke University and a bachelor’s degree in Business Administration/Finance from the University of Central Florida.

“This is an exciting time for Qdoba, and I am thrilled to have the opportunity to lead the team and unleash the incredible potential of the brand,” Casey says. “I have been a loyal customer of Qdoba since the beginning, and the differentiation of the brand provides its guests with a uniquely relevant and special experience. I believe Qdoba is poised for a very bright future.”