Industry News | October 12, 2010

Facebook Fans Can Be King of White Castle

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White Castle is so sure its fans will crave the new garlic cheese flavor of The Original Slider that America's first fast-food hamburger chain is giving them away. For a limited time, visit White Castle on Facebook and receive a coupon for a free Garlic Cheese Slider. Three new limited edition sandwiches are available through October 30, including Garlic Cheese, Garlic Cheese & Mushroom and Garlic Cheese & Chicken Marinara.

"With this offer, White Castle wants to connect with our loyal fan base by rewarding them with the opportunity to try our new garlic cheese slider for free," says Jamie Richardson, vice president of corporate communications. "By exposing more consumers to the White Castle tradition of quality and flavor that has existed for almost 90 years, we expect we'll find thousands more Cravers out there."

Those interested in receiving the coupon must "Like" the White Castle page on Facebook at www.facebook.com/whitecastle and print the coupon to use at any of the nationwide locations. The coupon will be available on White Castle's Facebook page through Oct. 22. Customers must redeem the coupon by Oct. 30.

The unique Garlic Cheese Slider begins with a traditional steamed 100 percent USDA beef patty topped with a slice of White Castle's bold garlic cheese. The Garlic Cheese Slider and Mushroom is topped with garlic cheese and tender mushrooms in a savory sauce. The Chicken Marinara Slider starts with a lightly breaded 100 percent white-meat chicken breast topped off with garlic cheese and a zesty Italian marinara sauce.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.