Industry News | October 8, 2010

Family Matters at Long John Silver’s

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As parents manage demanding work schedules and kids juggle school activities from sports practice to texting, family meal time has been compromised. Long John Silver’s, the popular seafood restaurant chain, invites America to reclaim the traditional family dinner on Sunday, Oct. 10, by treating their families to the $10 Family Pack.

“I remember when eating together was a cornerstone of family life,” says Barry Westrum, chief marketing officer of Long John Silver’s. “We’re trying to revive that tradition with the $10 Family Packs by offering a convenient meal option that fits the modern American lifestyle. We invite the nation to bring back the family dinner with help from Long John Silver’s – without breaking the bank.”

Family meals are more than just good food. In fact, independent studies support the link between family meals and strong family values, as well as promoting kids’ positive self-esteem and better communication between parents and kids. The Long John Silver’s $10 Family Packs allow families to enjoy their time together, while encouraging important conversations around the table and taking the guesswork out of dinner plans.

Customers are encouraged to join the nationwide commitment of Long John Silver’s to the family dinner by trying the new $10 Family Pack – whether it’s at a Long John Silver’s table or at home.

“Families are more budget conscious today than ever before, so the new $10 Family Pack is a great solution,” Westrum says.

The $10 Family Pack feeds a family of four and each pack includes eight pieces of Alaskan whitefish, family-sized coleslaw and twelve hushpuppies – a longtime family favorite. The $10 Family Packs are available for this special price now through Oct. 24.

Recognizing that Sundays are typically less hectic for families, Long John Silver’s has selected this day of the week to rally Americans around the brand’s movement of reclaiming family time. $10 Family Packs will remain available at this special price to dine-in, carry out, and drive-thru customers now through Oct. 24, 2010.

Every dinner needs a tasty dessert, so Long John Silver’s is also treating customers to a free piece of specialty pie with the purchase of a $10 Family Pack and if they bring in a pizza coupon.