Industry News | July 31, 2014

Famous Soccer Commentator Surprises Fans at DQ

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International soccer analyst and former professional soccer all-star Ray Hudson, known for his colorful fútbol commentary, surprised fans at the drive thru of a Fort Lauderdale, Florida, DQ Grill & Chill restaurant to launch the new Chips Ahoy! Blizzard Treat.

Hudson, who stars in the national TV commercial promoting the Chips Ahoy! Blizzard Treat, bantered with fans and gave away Chips Ahoy! Blizzard Treats. The Dairy Queen system, a Berkshire Hathaway company, is partnering with Chips Ahoy! as part of the 50th anniversary celebration of the famous chocolate chip cookie.

This marks the first time Chips Ahoy! has partnered with a quick-service restaurant to offer a product with the famous cookie. Now available at participating Dairy Queen and DQ Grill & Chill restaurants nationwide and throughout the month of August, the new Chips Ahoy! Blizzard Treat is a blend of Chips Ahoy! chocolate chip cookies, chocolaty topping, choco chunks, and DQ vanilla soft serve.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.