Industry News | December 27, 2010

Fans Eat Free Whoppers

In an effort to continue demonstrating their hunger for community involvement Burger King franchisee Liberty Restaurant Group (LRG) wanted to give its loyal customer's something they could sink their teeth in right before Christmas.

"[Our] new website is user-friendly and informative, helping customers and families find everything they need to know about LRG," says Kelly Hasty, LRG Spokesperson. "It's also one of the many ways we're taking customer service to the next level. Visitors can view pictures, find out about our events, see what we're doing in the media, research employment opportunities, and submit applications online. We plan to keep visitors excited by adding engaging content regularly using our content management system developed by our agency the Devin James Group."

Features of LRG's new interactive multimedia website include:
• Multimedia gallery of photos and videos
• Downloadable Coupons
• Social media connectivity
• Downloadable restaurant group press kit
• Press release/Media archives
• Events Section and E-mail signup form

In an effort to wish all of the loyal customers who are Facebook fans a wonderful holiday season, on December 24 from noon to 2 p.m. visitors of one of LRG's 23 participating Burger King Locations got a free Whopper if they showed the cashier that they were a Facebook fan of LRG either by using their mobile device to show their "fan status" or printing out the page that demonstrates there a fan.