Industry News | June 9, 2009
The Far East Comes to Wendy's
crispy-breaded chunks of premium, 100 percent whole chicken breast are hand-tossed in a spicy blend of Asian chilies, real pepper flakes, and a hint of garlic.
Building on Wendy's heritage of "fresh" innovation, the chain becomes the first major quick-service hamburger brand to introduce premium boneless wings, which can be served with Asian, Bold Buffalo or Honey Barbeque sauce.
"Our new boneless wings are as far as it gets from fast food. Sweet & Spicy Asian wings are something you'd find at an upscale restaurant, and now you can get them at Wendy's," says Ken Calwell, Wendy's executive vice president and chief marketing officer.
"We're excited to offer customers a new way to enjoy Wendy's chicken. We believe the quality of our chicken and our proprietary signature sauces are another indicator of how Wendy's is waaaay better."
Like Wendy's premium chicken sandwiches, the new boneless wings use 100 percent chicken breast meat.
An order of premium Boneless Wings contains seven to nine pieces depending on weight, starting at the suggested price of $3.99. National advertising begins on June 22.
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