Industry News | June 13, 2012
Farmer Brothers Debuts Artisan Coffee Line
Farmer Brothers, a 100-year-old manufacturer, wholesaler, and distributor of coffee, tea, and culinary products, announced plans to launch a new specialty coffee line, the Artisan Collection by Farmer Brothers. The line is set to hit the market this August.
Thanks to its 2007 acquisition of Coffee Bean International—one of the first specialty coffee roasters in the U.S.—Farmer Brothers was able to break its traditional coffee mold and jump into the quickly growing gourmet coffee market with the artisan line.
Joe Prewett, vice president of marketing for Farmer Brothers, says more than half of U.S. consumers drink gourmet coffee. This provides a huge market and profit potential for the collection, which marks the brand’s first foray into gourmet coffee.
“We needed to reassess our product line and develop a firmer strategy on how we were going to access the specialty coffee segment,” Prewett says. “The Artisan Collection is our expression of specialty coffee. It gives us access to parts of the market that historically we haven’t been going after.”
Acknowledging the stiff competition in the market, Prewett says the Artisan Collection differentiates itself as a carbon-neutrally produced coffee line, offsetting any negative impact on the environment during its creation. In addition, the hand-roasted coffee is Rainforest Alliance, organic, and Fair Trade–certified.
Prewett also points out that each single-brew portion pack is equipped with a one-way degassing valve, which preserves freshness and gives the consumer a “better beverage experience.”
Prewett says the Artisan Collection aims to reach breakfast destinations—quick serves and fast casuals included—that serve premium coffee, as well as C-stores that compete for breakfast and afternoon coffee business.
“We think of ourselves as a big part of breakfast across America,” Prewett says.
To spread the word about the coffee, which also comes in five-pound bulk bags, Farmer Brothers is sampling the product at regional restaurant shows, developing a new website that will launch in July, and engaging consumers through a social marketing platform.
By Mary Avant
Food & Beverage
Move Over 4-Leggers, 2-Leggers Coming In!
Just ran across some surprising breakfast info and thought it was worth sharing, then watching where it goes. Although McDonald’s has offered its Southern Style Chicken Biscuit on the breakfast menu for several years now, and of course, Chick-fil-A menus chicken at breakfast, it came as a surprise to this writer that both chicken and turkey have gained significant ground on the breakfast menu. It seemed worthy of further investigation.
It turns out that both turkey and chicken have been getting more popular as a component of the morning meal. In a report published earlier this year, Technomic found that 24% of consumers surveyed said they’ve been eating turkey at breakfast more often than they had two years before, while 11% had been eating more chicken.
I dug further. Technomic also found that 70% of those saying their poultry consumption had risen mentioned a desire to eat more healthfully was the motivator behind their choices.
Okay, so chicken or turkey in the morning. But where were these people getting their wake-up proteins? Were they all firing up their broilers in the morning? Seemed unlikely.
So were they were going to McDonald’s or Chick-fil-A? Could be, but I discovered there are many operators offering chicken or turkey items in the a.m., I just hadn’t had my radar tuned in right.
Some of the options hew closely to the classics, with bacon or sausage made from chicken or turkey:
- Energy Breakfast Sandwich (Energy Kitchen) uses five egg whites with low-fat American cheese and turkey bacon on a honey whole-wheat English muffin.
- Power Panini Thin with Chicken Apple Sausage (Corner Bakery) is made with scrambled eggs or egg whites, chicken apple sausage, and Parmesan and Cheddar cheeses on thinly sliced whole-grain harvest toast.
- Santa Fe Egg Wrap (Einstein Bros Bagels) includes eggs, turkey sausage with ancho lime salsa, jalapeño schmear and pepper jack cheese.
Others use the more familiar forms of the poultry:
- Power Wrap (First Watch) is made with fluffy egg whites, turkey, spinach, house-roasted crimini mushrooms and Swiss in a sun-dried tomato basil tortilla.
- 2 Egg & Cheddar Sandwich with Roasted Turkey (Au Bon Pain) has a self-explanatory name and is served on a choice of breads.
- Breakfast Burrito with Chicken (Qdoba) is a flour or whole-wheat tortilla filled with grilled chicken, eggs, potatoes, choice of sauces and salsas, and optional shredded cheese or sour cream.
Did you note something in common in all those descriptions? Each one of them includes eggs!
Now I know what you’re thinking: this is a blog for the American Egg Board, so of course those items all include eggs. But foodservice operators are pretty savvy about the American consumer and they don’t include eggs just for fun. Eggs are a tasty, nutrient dense protein and just happen to be delicious.
Oh, by the way, are there eggs on the breakfast sandwiches you normally order? Uh huh. I thought so.
For more, visit www.AEB.org