Industry News | June 12, 2013
Farmer Brothers Relaunches Metropolitan Line
In its continuing misson to deliver the best-tasting coffees and teas to all parts of the marketplace, Farmer Bros. Co. is proud to announce the relaunch of its Metropolitan by Farmer Brothers product line, featuring three brand-new offerings: single-origin Kenya and flavored blends Caramel Macchiato and Mocha Almond. Metropolitan by Farmer Brothers continues to offer an extensive line of coffees, with exotic single-origins, classic blends, indulgent flavored coffees, and premium espressos. These desirable coffees are made from 100 percent Arabica beans that are small-batch roasted to offer peak flavor and freshness that will excite discerning palates, while fulfilling growing consumer demand for higher-quality, fresh, and sustainable coffees that highlight the intrinsic character of the regions from which they are sourced.
“The new Metropolitan offering is one of our several recent moves to deliver great-tasting coffees into all parts of the marketplace,” says Mike Keown, president and CEO of Farmer Brothers, “and with this addition of new single-origin and flavored coffees, we will continue to provide the excellent taste and quality customers have come to expect.”
Farmer Brothers takes pride in the attention it gives to every level of its coffee sourcing and production process in order to deliver the best quality product. This commitment is demonstrated by the one-way structural valve added to the new Metropolitan packaging, designed to provide superior freshness and exceptional taste.
In addition to their dedication to quality, Farmer Brothers is committed to actively reducing emissions, reducing the use of non-renewable materials, and promoting the stability of communities in which it operates. Some of the coffees blended into the French Roast, Mocha Java Blend, and Espresso Moderno are purchased through a direct-trade buying program, which – through transparency, traceability, and quality premiums – can assist the economic sustainability of coffee-growing communities.
“Farmer Brothers encourages direct relationships with its growers, visiting farmers yearly to discuss costs of production and farming investments,” says Paul Thornton, director of coffee and president of the Specialty Coffee Association of America. “As a leader in the industry, it’s important that we continue to set the standard on acceptable practices, from the sourcing of ingredients all the way through the roasting process.”
A true quality program, Metropolitan is the perfect balance between a premium cup and the right price, offering a variety and wide appeal for a range of palates — Light, Medium, or Dark Roasts — in multiple sizes to satisfy customers.
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