Industry News | March 21, 2013
Fatburger Brings the Burgers to Amman, Jordan
Fatburger has officially announced the opening of its newest location in Amman, Jordan.
This will be the first location to enter the country of Jordan since the fast-casual brand’s inception more than 60 years ago.
The owner of the Jordan location, Vetra Investments, a prominent hospitality and foodservice specialist based in Dubai, has been an integral component of Fatburger’s international growth.
It operates seven units in the UAE and will soon open another in Abu Dhabi. In addition to these stores, Vetra Investments will be launching Fatburger’s first location in Beirut, Lebanon.
The iconic burger brand operates in 27 countries throughout the world and continues to enter new territories.
Along with its expansion plans in the Middle East, Fatburger has development agreements overseas for more than 300 new units, growing its global reach in areas such as Asia and North Africa.
Most recently, the chain opened up a new restaurant in Karachi, Pakistan, and is slated to open a second unit in the country this spring in Lahore.
To date, the burger giant has approximately 50 percent of its current locations overseas, further emphasizing the brand’s commitment to extending its international profile to unexplored regions.
“Through the vast and rapid expansion of our brand, we look forward to supplying new markets with the same premium burger experience that our loyal fans and celebrities already enjoy so much,” says CEO of Fatburger Andy Wiederhorn. “We are delighted to have the opportunity to bring Fatburger to the bustling capital of Jordan and anticipate opening additional units in the country in the years to come.”
Food & Beverage
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