Industry News | September 17, 2012

Fatburger Partners with Puji Capital, Expands to Asia

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Fog Cutter Capital Group Inc.'s Fatburger restaurant unit announces its partnership with Puji Capital Limited, a Shanghai-based boutique investment bank and asset management firm, acting as exclusive strategic partner to identify large real estate and food service partners to expand Fatburger across greater China, Taiwan, and Singapore.
 
The exclusive partnership for the iconic Hollywood hamburger restaurant chain signifies a massive step in Fatburger’s international expansion plans into greater China.  Puji and Fatburger are committed to developing the franchise throughout Mainland China, Hong Kong, Taiwan, and Singapore to reach hundreds of units in the next several years according to senior management.  This will increase the global reach of Fatburger to 25 countries.
 
The partnership with Puji Capital represents the largest multi-unit development agreement in Fatburger’s company history and will expand the franchise from four units in Beijing & Macau into a tactical network with hundreds of restaurants throughout greater China.
 
“We are very excited about this strategic partnership with Puji Capital, their network of powerful Asian families and look forward to a long-lasting and successful relationship,” says Andrew Wiederhorn, Fatburger chairman and CEO.
 
“We are confident that Fatburger’s premium quality and unique atmosphere offer a new and exciting restaurant experience to the region’s increasingly affluent and taste-conscious consumers” explains Puji Capital Representative Robert Eberenz. “We are currently in discussions with key local real estate and food service executives to promote the greater China business, and are looking forward to partnering with Fatburger in other Asian countries as well."