Industry News | June 24, 2013
Fatburger Travels to Walmarts Across the Nation
Fatburger, the iconic fast-food chain, will be driving off on the Fatburger Across America national tour to share its classic burgers with burger lovers across the country. Throughout June and July, Fatburger will visit nearly 1,000 Walmart stores offering samples of its tasty hamburgers at each stop.
The national food truck tour coincides with the introduction of Fatburger frozen beef patties in more than 3,100 Walmart stores, which will be arriving in stores by the end of June. The burger franchise will start and end its cross-country journey in its home city of Los Angeles, stopping by 35 states. The Fatburger samples will be topped with Kraft Singles as well as Claussen relish and pickles. To quench shoppers’ thirsts, Coke will provide Coke Zero refreshments to accompany the snacks.
“We look forward to bringing the signature Fatburger experience to parts of the country that have never tasted one of our delicious burgers,” says CEO of Fatburger, Andy Wiederhorn. “Fatburger Across America gives our brand the chance to showcase our gourmet burgers, and we’re proud to work with Walmart, Kraft, and Coke to make it an incredible journey.”
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