Industry News | August 24, 2012
Fatburger Unveils Rejuvenated Website, Mobile Ordering
OLO, the original provider of mobile and online ordering capabilities for the restaurant industry, announced the newest restaurant chain client for its ordering platform.
Created for the iconic better burger chain, Fatburger, www.fatburgertogo.com enables everyone from Hollywood celebrities to regular Joes to order up small, medium, large, XXL, or XXXL Fatburgers, topped with Fatburger’s iconic and unique selection of add-ons (i.e. egg, bacon, chili, cheese, guacamole, etc.), all from the convenience of their computer or mobile phone.
Better yet, online users can skip the line at Fatburger locations.
With this year marking Fatburger’s 60th anniversary, the iconic Los Angeles burger brand made a decision to improve its fans’ online experience. Fatburger’s new website offers users a rejuvenated look and feel with increased functionality and better accessibility from mobile devices.
The OLO platform allows on-the-go customers to easily view and order from the restaurant’s full menu; repeat previous or saved favorite orders; pay securely via credit card; and confirm a time and date of pick-up.
Even better, when fans order online, they can collect their orders without waiting in line.
“Our 60th anniversary was the perfect time to provide our customers with a more convenient online ordering platform provided by OLO,” says Thayer Wiederhorn, Fatburger vice president of marketing. “Though technology is constantly evolving, we continue to hold true to our roots and provide our loyal patrons with the same fresh, big, juicy, made-to-order burgers that we’ve been serving since 1952.”
OLO’s platform allows fans to order from anywhere via the Internet, computer, or on a mobile device. Fans simply type in their address or zip code and follow the easy steps to order up “the best burger in town.”
Additional menu offerings include real hand-scooped ice cream milkshakes, skinny or fat fries, homemade onion rings, chicken sandwiches, veggie burgers, and turkey burgers.
Customers have already embraced the enhanced technology; sales through mobile and online ordering picked up nearly 30 percent in the first month with the new platform.
Though the new website service was designed specifically for Fatburger customers, dozens of other marquis restaurant brands use OLO’s mobile and online ordering platform.
The self-service ordering platform links directly to each restaurant’s point-of-sale system, so customers can trust their orders will be accurate and ready upon their arrival to the store.
“This new service is consistent with Fatburger’s high-quality, convenient, and fun brand,” says Noah Glass, OLO founder and CEO. “We think customers that have been loyal to the brand for the past 60 years will love this new convenience, which is personalized for them and easy to use.”
Food & Beverage