Industry News | May 27, 2014

Fatburger/Buffalo’s Capitalize on International Growth

Fatburger, a Hollywood–based burger concept, and Buffalo’s Café have signed a development deal with Eftech Lifestyle SDN BHD to bring ten co-branded Fatburger and Buffalo’s Express locations to Singapore.

Eftech Lifestyle SDN BHD is a food and beverage, real estate, oil and gas development conglomerate, which is presently involved in developing multiple units in Malaysia with both brands.

This most recent development deal furthers the burger brand’s mission to expand into new and diverse markets around the world as well as to develop its co-branded Fatburger / Buffalo’s restaurant model.

The made-to-order burger franchise has over 150 locations open and more than 300 planned for development in more than 32 different countries to date with recent openings in Oman, Tunisia and the United Arab Emirates.

Fatburger’s sister brand, Buffalo’s Cafe, currently has international units in Saudi Arabia and Qatar. At each Singapore location, Fatburger will offer its menu options including burgers ranging in size from Single to Quadruple Patty, milkshakes and hand-battered onion rings as well as Buffalo’s menu items with its variety of wings coated in homemade sauces such as Honey Garlic, Carolina Fire BBQ and Death Valley. The Buffalo’s menu also includes five different seasoned French fries, a variety of salads, and wraps.

“As one of the world’s most influential commercial hubs, we felt Singapore was the perfect country to bring our all-American cuisine and unparalleled dining experience,” says Andy Wiederhorn, CEO of Fatburger and Buffalo’s Cafe. “To help us tap into this competitive market, we chose to partner with Eftech Lifestyle SDN BHD and are very excited to be working with them to share our tasty burgers and savory wings.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.