Industry News | June 6, 2002
Fazoli's Cooks-Up a National Baby Genius Promotion
Under terms of the agreement, Baby Genius animated characters and music will be featured in over 500,000 cassette music samplers, paperboard books, and gravity ball toys to be given away by Fazoli's as premiums to children ages 1-3 when their parents purchase a kids meal entree. The program, which is scheduled to run from October 2002 through September 2003, brings Baby Genius into the more than 400 Fazoli's restaurants in 32 states throughout the United States.
Klaus Moeller, CEO of Genius Products Inc., said, "Fazoli's is a perfect partner for Baby Genius. Their unique combination of family style Italian food with the convenience of fast food is a great fit for our Baby Genius consumers."
"We always look for brand and premium partners that combine kid-friendly values with an educational twist," said Bryan May, marketing group chairman for Fazoli's. "Baby Genius, with their great music and fun characters, is a leader in the field of infant preschool developmental edu-tainment, and we're excited to partner with them in this important promotional endeavor."
Food & Beverage
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