Industry News | June 17, 2014

Fazoli's the Presenting Sponsor for 69th "Little Brown Jug"

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Fazoli's will be the presenting sponsor for the 69th running of the $600,000 “Little Brown Jug brought to you by Fazoli’s,” North America’s prestigious harness race for 3-year-olds. It is scheduled for September 18 at the Delaware County Fairgrounds in Delaware, Ohio.

The race, which draws up to 50,000 fans annually and is simulcast live to more than 400 locations through the U.S. and Canada, will be broadcast live by CBS Sports Network from 5 p.m. to 6:30 p.m. (EDT).  CBS Sports Network is available to 96 million homes nationwide. In addition to the online promotions and broadcast support, Fazoli’s will participate in race presentations. Its logo will appear at the track and on race and wagering materials.

The 2014 “Little Brown Jug brought to you by Fazoli’s” will be promoted through an integrated social media campaign featuring a “Pick The Jug Winner” online contest conducted by 123 Racing.

“Harness racing is one of America’s oldest and most exciting sports,” says Carl Howard, Fazoli’s president and CEO. “People today are increasingly enjoying sports in new ways, and we are excited about partnering with the Little Brown Jug and the U.S. Trotting Association to introduce harness racing to a new generation of fans.”

"The Little Brown Jug is pleased to partner with Fazoli’s in bringing the Jug to a national audience," added Phil Terry, marketing manager of the Little Brown Jug. “I was pleased with the cooperation between the many groups to get the Little Brown Jug on television. This is a great opportunity to expose the Jug and harness racing to the entire country.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.