Due to overwhelming operator response to the program in 2010, Nestlé Coffee-Mate is kicking off 2011 with the “28 Days of Coffee-Mate Sweepstakes” promotion this February. The promotion, which runs February 1–28, offers product discounts, free merchandise, and a chance for one lucky operation to win $10,000.
Starting February 1, operators can visit CMFeelTheLove.com to enter the sweepstakes and check out the product deal of the week. New registrants to the site will receive 250 Foodservice Rewards Bonus Points just for signing up, an additional 250 Bonus Points after their first Coffee-Mate purchase, and—while supplies last—a special gift. All operators new and existing who make an eligible Coffee-Mate purchase within the promotion period can receive double Foodservice Rewards Points. In addition to this limited-time-only promotion, CMFeelTheLove.com offers profit-building tips, recipe ideas, and format and flavor information all year long.