Industry News | March 2, 2011
Feeling Lucky? Baskin-Robbins’ New Flavor Is, Too
Baskin-Robbins, with more than 6,000 units in 33 countries, has released its newest flavor—Lucky Mint ice cream. The March Flavor of the Month is mint-flavored, milk-chocolate ice cream with colorful green candy flakes and chocolate coated sandwich cookies.
"With Lucky Mint, our goal was to create a flavor that celebrates the spirit of St. Patrick's Day and welcomes spring with a mix of vibrant flavors and colors," says Brian O'Mara, Baskin-Robbins vice president of marketing. "We feel like we discovered Mint Chocolate Chip's delicious twin!"
Baskin-Robbins is offering Lucky Mint ice cream nationwide during the month of March, and it will be available by the scoop— in a cup or cone— or as a Baskin-Robbins classic sundae. The flavor is also available in hand-packed pints, quarts, and half-gallons.
"This March, ice cream lovers across the country will be able to celebrate the arrival of spring and hopefully a bit of extra luck with our decadent marriage of mint and chocolate," O'Mara says.
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