Industry News | March 2, 2011

Feeling Lucky? Baskin-Robbins’ New Flavor Is, Too

Baskin-Robbins, with more than 6,000 units in 33 countries, has released its newest flavor—Lucky Mint ice cream. The March Flavor of the Month is mint-flavored, milk-chocolate ice cream with colorful green candy flakes and chocolate coated sandwich cookies.

"With Lucky Mint, our goal was to create a flavor that celebrates the spirit of St. Patrick's Day and welcomes spring with a mix of vibrant flavors and colors," says Brian O'Mara, Baskin-Robbins vice president of marketing. "We feel like we discovered Mint Chocolate Chip's delicious twin!"

Baskin-Robbins is offering Lucky Mint ice cream nationwide during the month of March, and it will be available by the scoop— in a cup or cone— or as a Baskin-Robbins classic sundae. The flavor is also available in hand-packed pints, quarts, and half-gallons.

"This March, ice cream lovers across the country will be able to celebrate the arrival of spring and hopefully a bit of extra luck with our decadent marriage of mint and chocolate," O'Mara says.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.