Industry News | March 4, 2011

Fifty Get Bullritos For a Year

 

Bullritos, a Spanish-inspired burrito joint, opened its 11th Houstonlocation in Pearland, Texas. To celebrate the opening, the restaurant awarded a free Bullrito per week for a year to the first 50 patrons.

"We are happy to bring even more to this community," says Pearland Bullritos franchisee, John Carlew. "This giveaway was the perfect chance to do just that. The turnout was amazing."

Some customers stood in line or camped out for more than 19 hours to receive their free burritos.

Bullritos was founded by Russell Ybarra, who is also president and CEO of Gringo's Mexican Kitchen. Bullritos, bowls, and tacos are custom-created with a combination of grilled meats, two styles of rice, three options of beans, chile con queso, vegetales, salsas, and more. To create a "Custom Bull," patrons indicate their order by marking their desired style and ingredients on "bull bags" with red markers.

The chain has also made a commitment to helping surrounding communities where a franchise is located. The "Charit-a-bull" event programs allows various community organizations to fundraise through the restaurant, earning 20 percent form all orders by using special coupons.

"It is exciting to know that we can impact more communities in a positive way with every new Bullritos location," Ybarra says. "The philosophy behind Bullritos has alway been to focus on the food. We offer only the highest quality ingredients. Couple that with value and becoming a community partner within our neighborhoods—the location will succeed."