Industry News | February 2, 2011

Firehouse Features Fountain of the Future

Firehouse Subs announced the launch of 25 Coca-Cola Freestyle fountains at its Jacksonville, Florida, locations. The Freestyle fountains offer more than 100 sparkling and still beverage brands from a single freestanding unit called the “fountain of the future.”

Firehouse is the first Jacksonville restaurant to offer the Coca-Cola Freestyle fountain and has been part of a beta test with Coca-Cola in Atlanta since September 2009.

“Firehouse Subs is proud to partner with The Coca-Cola Company and bring this innovative technology and freedom of choice to our guests,” says Robin Sorensen, co-founder of Firehouse.

The Freestyle fountains are touch-screen operated, allowing customers to select from regular and low-calorie beverages, including many varieties of water, fruit-flavored, and sparkling beverages. The fountains have been in development for more than four years.

“We’ve created a concept that is quickly becoming recognized as the soda fountain of the future—a representation of the way people will experience Coca-Cola beverages years from now,” says Gene Farrell, vice president of Coca-Cola Freestyle.

Firehouse will be the first chain to have a signature drink in the fountain with their top-selling Cherry Lime-Aid, which includes fresh-squeezed lime, blended cherries, simple syrup, and ice.