Industry News | July 12, 2013

Firehouse Returns to Paradise With Hawaiian Sandwich

Firehouse Subs returns the flavors of paradise to the menu with the King’s Hawaiian Pork & Slaw Sandwich.

The sandwich is available for a limited time in all Firehouse Subs restaurants until September 29. It combines hardwood-smoked pork smothered in Sargento Wisconsin Pepper Jack cheese, steamed and then topped with homemade tangy Hawaiian coleslaw piled high on a toasted King’s Hawaiian sandwich bun.

To celebrate the return of King’s Hawaiian Pork & Slaw, Firehouse Subs is hosting a #ParadiseReturns video contest, calling on fans to create a crowd-sourced movie using weekly video clues.

Beginning July 11, fans can visit FirehouseSubs.com/paradisereturns or the brand’s Facebook page to submit a brief script (150 words or less) humorously narrating how the weekly clue aids in their quest to reach “Pork & Slaw Island.”

Firehouse Subs will choose a winner each week, awarding prizes such as free Firehouse subs for a year, an iPad 2, GoPro Camera, and Weber grill. The four winning scenes will be combined to create one final movie.