Industry News | July 12, 2013

Firehouse Returns to Paradise With Hawaiian Sandwich

Firehouse Subs returns the flavors of paradise to the menu with the King’s Hawaiian Pork & Slaw Sandwich.

The sandwich is available for a limited time in all Firehouse Subs restaurants until September 29. It combines hardwood-smoked pork smothered in Sargento Wisconsin Pepper Jack cheese, steamed and then topped with homemade tangy Hawaiian coleslaw piled high on a toasted King’s Hawaiian sandwich bun.

To celebrate the return of King’s Hawaiian Pork & Slaw, Firehouse Subs is hosting a #ParadiseReturns video contest, calling on fans to create a crowd-sourced movie using weekly video clues.

Beginning July 11, fans can visit FirehouseSubs.com/paradisereturns or the brand’s Facebook page to submit a brief script (150 words or less) humorously narrating how the weekly clue aids in their quest to reach “Pork & Slaw Island.”

Firehouse Subs will choose a winner each week, awarding prizes such as free Firehouse subs for a year, an iPad 2, GoPro Camera, and Weber grill. The four winning scenes will be combined to create one final movie.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.