Industry News | May 2, 2013

Firehouse Subs Awards Pointsmith a 3-Year Contract

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Nationwide restaurant chain, Firehouse Subs, has awarded Pointsmith a three-year in-store marketing management contract. Under the new agreement, Pointsmith will manage all of Firehouse Subs’ in-store marketing processes, which includes strategic management services, the development of a profile database detailing restaurant attributes, custom technology solutions, print production, distribution, inventory, fulfillment, and field-level customer service. 

“We are delighted to be partnering with Pointsmith in this multi-layered services agreement,” says Firehouse Subs' VP of Marketing Doug Reifschneider. “Their proven track record in leveraging comprehensive profile data with streamlined print production capabilities and timely fulfillment processes will deliver long-term cost savings and invaluable support to our marketing team and franchisees.”
 
One of the immediate initiatives of the new agreement will be the development of restaurant profiles outlining each location’s advertising real estate such as signage frames, windows, exterior frames, local advertising restrictions, etc. Pointsmith will also develop an e-commerce web portal with convenient online ordering, flexible billing options, and detailed reporting of order history and inventory levels on-demand. 
 
Pointsmith’s Senior Account Executive Shelby Clay will serve as Firehouse Subs’ extended marketing team member to deliver strategic solutions and ensure quality, timely, and cost-efficient execution of all in-store marketing programs. 
 
“We’re looking forward to helping Firehouse Subs develop cutting-edge processes that will dramatically increase the efficiency and profitability of its in-store marketing programs. Since they are one of only eight Pointsmith clients, they can expect to receive unmatched personalized service and the kind of ‘make it happen’ flexibility that only this type of employee/client ratio can offer,” says Clay.