Industry News | May 20, 2009

Firehouse Subs Enters the BBQ Game

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The latest limited time offer from Firehouse Subs, the Smokehouse Beef & Cheddar Brisket sub, has blazed a path right onto the permanent menu, making it the first addition in nearly a decade.

The Smokehouse Beef & Cheddar Brisket sub is loaded with a quarter pound of freshly sliced USDA choice beef brisket that has been hickory smoked for at least 10 hours in an authentic smokehouse. The brisket is then steamed with melted cheddar cheese, and piled high atop a toasted sub roll. The sandwich is topped off with a special combination of sauces, including Sweet Baby Ray’s Gourmet BBQ sauce, the fastest growing BBQ sauce in the U.S. with 500,000 cases sold annually.

“We are big fans of BBQ in general and wanted to find a way to incorporate that love into one of our subs,” said co-founder Robin Sorensen. “We don’t mess around when it comes to our menu, and after many rounds of testing different combinations, we feel that nothing comes close to the taste of our smokehouse brisket.”