Industry News | June 15, 2009
First Online Marketing Venture for Pizza Patron
The promotion, open to all U.S. residents age 13 or older, began June 8 and runs through July 12. During this time, pizza lovers and George Lopez fans alike can log on to www.pizzapatron.com and enter once a day for their chance to win a grand prize package that includes a flat screen TV, Blu-ray® disc player and a Mr. Troop Mom Blu-ray® disc. Twenty runner-ups will also receive a copy of “Mr. Troop Mom” on DVD.
“It takes a real man to be one of the girls,” the “Mr. Troop Mom” movie tagline reads, setting the tone for the hilarious, G-rated comedy from Warner Bros. The movie airs June 19 on Nickelodeon and sales of the DVD and Blu-ray® begin June 23.
Fans that just cannot wait for the film to arrive in stores will be able to catch a sneak peek of the trailer on pizzapatron.com prior to the Nickelodeon broadcast. Web site visitors also have the option to download a variety of fun “Mr. Troop Mom” movie wallpapers for their computer desktops.
“"The Mr. Troop Mom Campout at Home" promotion is a perfect fit for our brand,” said Andrew Gamm, director of brand development for Pizza Patrón. “George Lopez is family friendly, has a huge and very diverse fan base and most importantly resonates strongly with our customers.”
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