Industry News | May 5, 2010
First the Teriyaki Burger, Now the Teriyaki Chicken
The new Teriyaki Chicken Sandwich includes a charbroiled chicken breast, sweet-and-savory teriyaki glaze, charbroiled Dole pineapple, Swiss cheese, lettuce, red onion, tomato, and mayonnaise, all on a honey-wheat bun.
The Teriyaki Chicken Sandwich is available at Carl’s Jr. for $3.89, or as a combo meal with fries and a drink for $6.39. Prices may vary by location. Burger lovers can still enjoy the popular Teriyaki Burger, which became a permanent menu item around this time last year.
“The Carl’s Jr. Teriyaki Burger is still the only one of its kind in the fast-food world and it has earned a very loyal following among both our guests and our franchisees,” says Brad Haley, executive vice president of marketing at Carl’s Jr. “The unique taste of the teriyaki glaze, grilled pineapple, and fresh produce not only makes for a great burger, but we had so many guests asking if they could substitute a charbroiled chicken breast fillet that we opted to give the sandwich its own place on the menu. In fact, our franchisees are also such fans of the flavor combination that we will be introducing other menu items that celebrate the tastes of Hawaii all summer long.”
In 2007, Carl’s Jr. was the first major fast food restaurant chain to offer a teriyaki burger with grilled pineapple—something previously only found in sit-down burger restaurants.
“Carl’s Jr. has become known as the fast-food place where the public can find the same kind of burgers and sandwiches they previously could only get at more expensive, sit-down restaurants,” Haley says. “The Teriyaki Burger and the new Teriyaki Chicken Sandwich are two delicious examples of that philosophy.”
To help celebrate the Hawaiian Summer, Carl’s Jr. will run the “Hula” ad, featuring a hungry surfer and his hula girl, to support the new Teriyaki Chicken Sandwich.
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