Industry News | November 10, 2011

For First Time Ever, McCafé Whips Up Seasonal Drinks

McDonald’s USA introduces two delicious new beverages to its McCafé beverage line today – Peppermint Mocha and Peppermint Hot Chocolate. The cheerful drinks mark an exciting launch for McCafé, as the brand’s first specialty seasonal beverages. New McCafé Peppermint Mocha and Peppermint Hot Chocolate are in restaurants nationwide just in time for the holidays, available now through Jan. 2, 2012, or until supplies last.

McCafé Peppermint Mocha is the perfect blend of smooth espresso, dark chocolate syrup with a hint of peppermint, and steamed milk, topped with whipped cream and chocolate drizzle. Customers can also get into the holiday spirit with a decadent McCafé Peppermint Hot Chocolate. Both beverages are customizable, and available with a choice of whole or nonfat milk, and with or without the whipped cream topping.

“Beverages now represent more than 20 percent of sales for McDonald’s USA, so it’s becoming increasingly important to add new and unique beverage options to the McDonald’s menu,” says Marta Fearon, McCafé marketing director, McDonald’s USA. “With the introduction of the decadent Peppermint Mocha and Peppermint Hot Chocolate, we are pleased to provide customers with a flavorful taste experience that is perfect for the holiday season.”

McCafé Beverage Sampling Tour

To celebrate the launch of McCafé Peppermint Mocha and Peppermint Hot Chocolate, McDonald’s is popping up in select locations across the country to surprise and delight consumers with samples of its new holiday beverages. Consumers in select major cities will be rewarded with a McCafé Coffee Break during the busy holiday season, by sampling McDonald’s newest McCafé beverages. Be on the lookout for the McCafé Coffee Break Tour in the following cities:

  • San Francisco (Nov. 7)
  • Denver (Nov. 11)
  • Atlanta (Nov. 17)
  • Chicago (Nov. 19)
  • Boston (Nov. 23)
  • Washington, D.C. (Nov. 25)

Details on sampling locations and timing in each city will be disclosed via Twitter handles @McCafeyourday and @McDonalds.

McCafé Peppermint Mocha and McCafé Peppermint Hot Chocolate are available nationwide at participating McDonald’s in small (12 oz.), medium (16 oz.), and large (20 oz.) sizes.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.