Industry News | January 7, 2013

Fish, Chicken Tacos Join Tropical Smoothie Cafe Menu

Tropical Smoothie Café, known for its healthy food with a tropical twist at 337 locations worldwide, announced the introduction of Fish and Chicken Tacos to its menu. 

Capitalizing on the taco trend and satisfying consumer demand for great tasting, healthier food choices with its “Eat Better, Feel Better” mantra, Tropical Smoothie Café’s flavorful new menu items are made with high-quality, nutritious ingredients and will be available at all locations starting January 7.

Along with the new tacos, Tropical Smoothie Café will be introducing a new Passion Fruit smoothie and offering guests a value combo deal during a three-month promotional period. The limited time offer ends March 31.

Unlike offerings at many quick-serve and fast-casual food restaurants, Tropical Smoothie Café’s fish and chicken tacos feature the customer’s choice of tender, flaky grilled tilapia or grilled chicken, not fried, greasy fish filet or fried chicken options. The proteins are topped with a signature Caribbean salsa made up of mango, pineapple, jicama, red peppers, jalapeño, and cilantro, tucked into toasted flour tortillas with chili lime cilantro spread and fresh romaine lettuce. The chili lime cilantro spread creates a balance of sweet heat and a slice of fresh lime adds a burst of citrus flavor to the end of every bite.

“Tropical Smoothie Café is more than just smoothies—we’ve carefully developed a complete range of healthy food options with a variety of tastes and fresh ingredients,” says Mike Rotondo, CEO of Tropical Smoothie Café. “Our new Fish and Chicken Tacos tie in nicely with our already healthy halo, and based on the tests we’ve done in select markets, we know these tacos are going to be a real game-changer. This is just a taste of what’s to come for us.”

During the limited-time offer, consumers can take advantage of the tacos with a special mix and match offer of two tacos, fish or chicken, for $4.99. In addition, Tropical Smoothie Café created a special Taco Tuesday’s event through the end of March where customers can pick two tacos, a side, and a soda for $5.99. Both promotions are available at participating locations.

As Tropical Smoothie Café continues to expand its healthy menu options, it furthers its standing as the best place in the neighborhood for great food and smoothies. In addition to tacos, Tropical Smoothie Café offers a variety of specialty wraps, sandwiches, grilled flatbreads and salads, along with its high-quality real-fruit smoothies.