Industry News | January 30, 2014
Fish Consulting Adds Del Taco to Client Roster
Fish Consulting LLC, a full-service national communications firm specializing in franchise marketing and public relations, announced Del Taco, a Mexican quick-serve chain, joined its growing roster of partners.
Del Taco enlisted Fish Consulting to help increase national awareness of its franchise opportunities, provide strategic recruitment marketing support, and assist with collateral development. Fish joins Del Taco’s current roster of agency partners, with a specialization in franchisee recruitment.
“After another successful year, we’re excited to begin 2014 with another nationally established brand and look forward to helping Del Taco with their franchisee recruitment efforts,” says Lorne Fisher, CFE, CEO, and managing partner for Fish Consulting LLC. “For the past nine years, our team’s commitment to high-quality service and results has allowed us to further expand our growing roster of franchise clients, and we’re thrilled to add Del Taco to our list of foodservice brands.”
Based in Lake Forest, California, Del Taco is a quick-service restaurant chains known for its tacos, burritos, quesadillas, and nachos. The franchise has more than 545 restaurants in 17 states, serving more than three million guests each week and has aggressive development plans to continue to grow the brand east.
“As we celebrate our 50th anniversary, we are poised for significant growth of our great brand,” says Paul Murphy, CEO of Del Taco. “We have development opportunities available across the country and are excited to add Fish Consulting to our current roster of agency partners. Fish’s experience in franchisee recruitment is unique, and we’re confident they’ll make an impact in identifying prospective franchisees to join our growing brand.”
Over the past nine years, Fish has seen its business expand from providing traditional public relations services to offering its clients strategic integrated communications programs including message development, graphic design, and search engine optimization, as well as social media content and design, website development, and franchise consulting.
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