Industry News | July 17, 2010

Five Flavors Head to Baskin-Robbins 'Deep Freeze'

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To kick off the ice cream chain’s 65th birthday, Baskin-Robbins, the world’s largest ice cream chain, is announcing the retirement of five signature flavors to its “Deep Freeze” to make room for even more flavors in the brand’s already extensive flavor repertoire.

At Baskin-Robbins corporate headquarters, five classic flavors were heralded and officially retired as thousands of employees cheered them on as they headed to the “Deep Freeze.” The five retiring flavors include French Vanilla, Caramel Praline Cheesecake, Campfire S’mores, Apple Pie a La Mode, and Superfudge Truffle.

The retiring flavors will be available only until supplies last.

“For 65 years Baskin-Robbins has been known for fun ice cream flavors that are reflective of the times,” says Srinivas Kumar, chief brand officer of Baskin-Robbins Worldwide. “Over the decades we have retired some of our iconic flavors into our Deep Freeze—like Miami Ice from the 1980’s and Beatlenut in the 1960’s—but never before have five flavors gone into the Deep Freeze at one time. By retiring these great flavors we are marking Baskin-Robbins milestone birthday celebration but also making room in our flavor library for new flavor innovation.”
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