Industry News | June 27, 2013
FL Entrepreneur Doubles Down on Pie Five Pizza Investment
One of Florida’s most successful entrepreneurs is expanding his new pizza franchise footprint before the first location has even been completed.
Pie Five Pizza Co., a subsidiary of Pizza Inn Holdings Inc., has awarded an additional 15 franchise units to L. Gale Lemerand, bringing the total agreement to 25 restaurants in the state of Florida. The initial 10-unit agreement was announced in late-March.
Lemerand is moving quickly to introduce the fast-casual pizza concept to the state and has hired former Carrabbas executive John Tintsman as vice president and chief operating officer to support the expansion. The franchisee’s first unit is projected to open in late 2013. The expanded agreement now covers the Orlando, Gainesville, Melbourne, Daytona Beach, St. Augustine, and Jacksonville markets.
“I believe Florida is an ideal market for the Pie Five brand, which is why I’ve doubled-down on my investment,” says Lemerand, the sole owner or partner in 29 successful restaurants across Florida. “Not only is the food quality, consistency, and preparation time outstanding, but the company has an impressive infrastructure, world-class leadership, deep institutional knowledge, and a top-notch operating model that will help us prosper.”
Pie Five has been named a 2013 Top 50 Restaurant Brand of the Year and one of “10 Hot New Restaurant Chains from Established Brands” by Forbes.com.
“We simply couldn’t have asked for a better franchise partner in Florida than Gale,” says Madison Jobe, chief development officer for Pie Five. “Gale’s success speaks for itself, and we are thrilled that he thinks so highly of the Pie Five concept that he’s already decided to more than double his planned footprint in the state.”
Lemerand’s current dining network includes 17 Stonewood Grill & Tavern restaurants, five Peach Valley Café locations, four Houligan’s sports bars, as well as Perkins Family Restaurant and Bakery, Ormond Wine Company, and a tapas restaurant called The Dish.
At Pie Five Pizza, guests can choose from more than a million combinations of handcrafted pizzas and a variety of pie choices prepared in less than five minutes on one of four crusts. The rapidly growing chain is capitalizing on growing consumer demand for fresh dining options and artisan pizzas.
Pie Five currently has 10 locations in Texas, one location in Utah, and franchise agreements for another 52 restaurants to date in Utah; Charlotte, North Carolina; Florida; and Kansas City.
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