Industry News | January 3, 2013
FOCUS Brands Now 1,000 International Units Strong
FOCUS Brands Inc., the fast-growing company responsible for overseas expansion of Cinnabon, Auntie Anne’s Pretzels, Carvel Ice Cream, Moe’s Southwest Grill, Schlotzsky’s, and Seattle’s Best Coffee, has opened its 1,000th international location—a milestone capitalizing on the vast global opportunities for U.S. food brands.
The 1,000th location is a cobranded Cinnabon and Auntie Anne’s store, which debuted November 29 in Port of Spain, Trinidad, at The Fall of Westmall. It is operated by Cinnaworld Ltd., a franchise group consisting of a husband-and-wife team from Trinidad. Naveed Mohammed and Renee Peterson are entrepreneurs by trade and have opened a total of five Auntie Anne’s and Cinnabon stores in the Trinidad and Tobago area. The duo recently expanded their territory rights to include Jamaica, Guyana, Barbados, Antigua, Barbuda, St. Lucia, and Grenada and have committed to opening an additional 15 locations over the next seven years. The group, Cinnaworld Ltd., also received the award for “International New Franchise Partner of the Year” for 2011 at the FOCUS Brands Worldwide Convention in January 2012.
“This opening is a landmark in our international expansion plan, which is crucial for our growth,” says Mike Shattuck,president of FOCUS Brands International. “Building our global brand presence has substantial value for us, especially when we can increase our visibility and brand presence by opening in high-traffic venues in new markets.”
In 2012, FOCUS Brands opened 205 locations in international markets, and a projected 260 will open this year. This growth comes while FOCUS Brands continues to increase its domestic footprint in the U.S. through franchise expansion of all brands.
Earlier this year, Cinnabon and Carvel became the first American brands to open in Libya, with nine additional Cinnabon bakeries and new Carvel and Moe’s Southwest Grill locations on the way. Moe’s Southwest Grill and Schlotzsky’s recently expanded to Russia.
More than 80 new Auntie Anne’s bakeries have opened in 2012 internationally and plans call for more than 118 to open overseas in 2013 in countries such as Vietnam, Bahamas, India, and Aruba, as well as Ukraine, Kazakhstan, Estonia, Latvia, Lithuania, Georgia, Moldova, Uzbekistan, Kyrgyzstan, and Tajikistan.
Cinnabon bakeries operate in more than 51 countries and will launch in Iraq, Mongolia, and Ukraine in the coming year.
“We are thrilled by the consumer response we’re seeing when our brands enter a new market,” Shattuck says. “We’re always looking for opportunities to grow with individuals who possess a strong entrepreneurial spirit and the right industry experience.”
Food & Beverage
Move Over 4-Leggers, 2-Leggers Coming In!
Just ran across some surprising breakfast info and thought it was worth sharing, then watching where it goes. Although McDonald’s has offered its Southern Style Chicken Biscuit on the breakfast menu for several years now, and of course, Chick-fil-A menus chicken at breakfast, it came as a surprise to this writer that both chicken and turkey have gained significant ground on the breakfast menu. It seemed worthy of further investigation.
It turns out that both turkey and chicken have been getting more popular as a component of the morning meal. In a report published earlier this year, Technomic found that 24% of consumers surveyed said they’ve been eating turkey at breakfast more often than they had two years before, while 11% had been eating more chicken.
I dug further. Technomic also found that 70% of those saying their poultry consumption had risen mentioned a desire to eat more healthfully was the motivator behind their choices.
Okay, so chicken or turkey in the morning. But where were these people getting their wake-up proteins? Were they all firing up their broilers in the morning? Seemed unlikely.
So were they were going to McDonald’s or Chick-fil-A? Could be, but I discovered there are many operators offering chicken or turkey items in the a.m., I just hadn’t had my radar tuned in right.
Some of the options hew closely to the classics, with bacon or sausage made from chicken or turkey:
- Energy Breakfast Sandwich (Energy Kitchen) uses five egg whites with low-fat American cheese and turkey bacon on a honey whole-wheat English muffin.
- Power Panini Thin with Chicken Apple Sausage (Corner Bakery) is made with scrambled eggs or egg whites, chicken apple sausage, and Parmesan and Cheddar cheeses on thinly sliced whole-grain harvest toast.
- Santa Fe Egg Wrap (Einstein Bros Bagels) includes eggs, turkey sausage with ancho lime salsa, jalapeño schmear and pepper jack cheese.
Others use the more familiar forms of the poultry:
- Power Wrap (First Watch) is made with fluffy egg whites, turkey, spinach, house-roasted crimini mushrooms and Swiss in a sun-dried tomato basil tortilla.
- 2 Egg & Cheddar Sandwich with Roasted Turkey (Au Bon Pain) has a self-explanatory name and is served on a choice of breads.
- Breakfast Burrito with Chicken (Qdoba) is a flour or whole-wheat tortilla filled with grilled chicken, eggs, potatoes, choice of sauces and salsas, and optional shredded cheese or sour cream.
Did you note something in common in all those descriptions? Each one of them includes eggs!
Now I know what you’re thinking: this is a blog for the American Egg Board, so of course those items all include eggs. But foodservice operators are pretty savvy about the American consumer and they don’t include eggs just for fun. Eggs are a tasty, nutrient dense protein and just happen to be delicious.
Oh, by the way, are there eggs on the breakfast sandwiches you normally order? Uh huh. I thought so.
For more, visit www.AEB.org