Industry News | August 8, 2013

Food Genius Introduces Trend Tracking Tool

Food Genius, which delivers deep analyses for trillions of restaurant menu ingredient and item combinations, has launched a new tool to analyze changes in restaurant data over time. The food industry can now track how more than 23,000 food-related terms are changing on a quarterly basis.

Through this launch, the Food Genius Reports product supplements its data, which covers more than 22 million menu items, with the industry’s most robust trend service.

 

“What is truly revolutionary is that you can filter these terms’ trends in more than 78,000 ways – insight into whether beef items are up nationally or whether independent restaurants in Ohio are menuing more basil is now at your fingertips,” notes Food Genius founder and CEO Justin Massa. “For anyone seeking to understand food trends – whether they be ingredient manufacturers, grocery brands, distributors, or large chains – Food Genius Reports is a game-changer.”

 

“Our mission is to make products that are highly intuitive and engaging to use,” explains vice president of product Benjamin Stanley. “We’ve expanded access to current food data in ways that seemed impossible just a few years ago. But this is just the beginning – we continue to explore how to better visualize changes in pricing, menu placement, restaurant segmentation, and geographic distribution of various foods.”

 

Since its launch in January 2013, Food Genius’ clients have already gained traction with Reports’ data and insights. “The information we’ve been working with through Food Genius allows us to really examine our most important food categories,” says Amy Fattori, marketing director at Grecian Delight Foods. “We can then go in and consult with our operator, broker, and distributor partners to expand their knowledge about how our products can be used.”

 

Food Genius has received a number of awards for its work on Food Genius Reports and was named to Entrepreneur Magazine’s list of 100 Brilliant Companies for 2013.