Foodmix Marketing Communications announces that President and founder Dan O’Connell will assume the title of CEO and announces the advancement of Sara Hagen to president, Peter Baughman to communications director, and Tim O’Brien to creative director.
Industry News | April 8, 2013
Foodmix Announces New CEO, President, Directors
As CEO, Mr. O’Connell will focus on driving growth of the agency by building upon its strong foundation of research and brand strategy for its clients in the food industry.
“Consumer behavior and food industry research, both qualitative and quantitative, and brand strategy form the bedrock of our agency. Everything we do is guided by strategy and all our results stem from it,” says Dan O’Connell.
“This move will assure that our clients have access to all the insights and agency resources that can help build their businesses,” adds Steve Megel, chief operating officer. “As food marketing continues to change, Dan, as CEO, will be making sure we stay at the forefront, helping the agency meet the challenges by focusing on what’s next.”
Mr. O’Connell will continue to spearhead the agency’s new business efforts.
Sara Hagen has been building strong client relationships for more than 15 years. Over the last six months, she has helped upgrade the Foodmix Marketing Communications account service team, making it stronger than ever before. As president, Ms. Hagen will assume day-to-day responsibilities for the agency including management of client activities and overview of all agency functions.
“Sara has the ability to listen to clients and colleagues, break down issues and drive to clear, concise recommendations. She quickly wins over clients by understanding their problems, providing solutions and driving results,” says Dan O’Connell, CEO.
Mr. Baughman has worked on food and CPG with clients at both small and large agencies for over 14 years. He understands the shifting landscape in communications and how it can be leveraged to bring the most value. As director, communications, he will be responsible for the management of the communications department including media, public relations, and social media.
Tim O’Brien, a strategic thinker, writer, and the consummate “idea guy,” has a 25-year track record in the advertising business. As creative director, reporting to Executive Creative Director Eric Olson, Tim will help ensure that client messages capture the attention of targeted consumers and engage them with the brand. He will supervise creative teams, help find and develop future creative talent and participate in new business efforts with an emphasis on retail.
“Combined, the experience and talent of this senior management team will drive Foodmix Marketing Communications as it plans for growth in the B2B and B2C food industry, through 2013 and beyond,” says Mr. O’Connell.
Chief Operating Officer Steve Megel, adds his perspective on the future of Foodmix. “When Dan O’Connell founded Foodmix in 2000, the vision was to build an agency that would grow well into the next generation. We now have an agency structure that is responsive to changing client needs and well-positioned to grow as our clients grow,” he says.
Foodmix Marketing Communications focuses exclusively on the food industry, developing integrated marketing programs for both B2B and B2C brands.