Industry News | August 25, 2008

Football Doughnuts Return to Krispy Kreme

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Krispy Kreme's football doughnuts are now available in participating stores. The classic yeast-raised doughnuts are cut into small football shapes, and then topped with chocolate icing and decorated with white laces. Football doughnuts can be customized with your favorite team's colors.

Krispy Kreme is also featuring tailgate packs, which include one dozen football doughnuts and one dozen of Krispy Kreme's Original Glazed.

"Every year, we have customers anxiously awaiting the arrival of football doughnuts in stores," says Krispy Kreme's Chef Ron Rupocinski.

Football doughnuts are available from now until September 30. Beginning on October 1, football doughnuts will be available only on weekends until Super Bowl Sunday on February 1. Specially ordered team color football doughnuts can be ordered at no additional cost by calling a local participating Krispy Kreme store at least 48 hours in advance.