Industry News | October 25, 2012
Former Arby's CEO Tries His Hand as BK Franchisee
Burger King Worldwide announced the refranchising of 42 company-owned Burger King restaurants in the metro-Atlanta area to GPS Hospitality, which is operated by Tom Garrett, former president and CEO of Arby’s Restaurant Group, Inc.
“We are excited that Tom Garrett has joined the Burger King family and become our newest franchisee,” says Linda Chadwick, southeast division vice president of Burger King Worldwide. “We believe he will be an ambassador for our brand for many years to come.”
Additionally, the company will remodel 29 Burger King restaurants over the next three years.
“GPS Hospitality is singularly focused on building the Burger King brand in the Atlanta area,” Garrett says. “It’s a top-tier brand that has the freshest and highest-quality products that make it the best in the industry. And nothing compares to our Whopper sandwich.”
The Burger King restaurants will serve the brand’s signature fire-grilled menu items, including its flagship burger of more than 50 years, the Whopper sandwich.
Additionally, guests can now enjoy these new holiday dessert additions: the Gingerbread Cookie Sundae and Gingerbread Cookie Shake.
For cinnamon-flavor enthusiasts, BK will also feature the Cinnabon Minibon Rolls, baked fresh daily using the world’s best cinnamon and covered in rich, creamy frosting.
The new holiday sweets menu is available for a limited time only at participating BK restaurants nationwide.
Food & Beverage
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