Industry News | June 3, 2011
Former Panthers Star Opens Georgia Bojangles'
Three One Corporation LLC is satisfying Martinez, Georgia, residents' craving for Bojangles' "Famous Chicken 'n Biscuits" with the opening of its third Augusta-area location at 343 South Belair Road on June 7, 2011.
Tim Biakabutuka, the former collegiate and NFL running back standout with the Carolina Panthers, is the owner of Three One Corporation LLC.
A few miles from the Fort Gordon military base in Augusta, Georgia, and just off Interstate-20, the new Bojangles’ features drive-thru and in-store dining beginning with breakfast and continuing through dinner late into the evening. Spanning 3,800 square feet, the new location carries on the Bojangles’ warm, friendly tradition in one of the brand’s most spacious restaurants in eastern Georgia.
“Given this location, we are thrilled to be serving such a high trafficked intersection where morning and evening commuters travel past each day. And it is an honor to serve our local military men and women and their families,” Biakabutuka says. “I hope to create an experience through our high-quality food and modern, spacious environment that Bojangles’ fans won’t forget.”
Martinez’s Bojangles’ can seat up to 78 guests inside the restaurant. The unique interior and exterior reflect Bojangles’ updated design standards in the shift towards fast-casual dining, blending quick service with a casual-dining atmosphere. The new Martinez restaurant’s décor features a brick stucco exterior with two decorative pillars and interior dark wood finishes in the dining room, as well as modern equipment.
“There is tremendous demand for Bojangles’ in the Augusta area, and I’m happy to continue growing the brand to fulfill the local residents’ cravings for our fresh, made-from-scratch chicken and biscuits,” Biakabutuka says. “I enjoy sharing the passion for our food with the loyal Augusta fan base and hope to continue to open a new Bojangles’ each of the next several years.”
Beyond service touches, Bojangles’ attracts customers with its proprietary, made-from-scratch fare offering a flavor profile unlike anything in the market. Additionally, Bojangles’ offers a drive-thru and is setting the industry standard, turning orders routinely in less than a minute.
The new location is the brand’s sixth in the Augusta market, joining others in Augusta, Evans, and Thomson, Georgia. About 45 local residents are employed at the new restaurant. The Martinez Bojangles’ will host a grand opening ribbon cutting ceremony on June 28, 2011. Several of Biakabutuka’s former Carolina Panther teammates will be attending the event.
Food & Beverage
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