Industry News | September 13, 2011

Franchisees Help Wingstop Takes Flight in Atlanta

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Wingstop announced today the company has signed multiple development agreements that will result in 15 new restaurants in the Atlanta area.

Wingstop, owned by Atlanta-based Roark Capital Group, hosted an open house event last spring where franchise candidates had an opportunity to meet with company executives and learn more about expansion plans in Atlanta.

Now, four months later, Wingstop has signed three multi-unit development agreements, including an 11-store deal with Tomahawk Brands, LLC, and a multiple franchise agreement with K and M Patel Investments, LLC of Peachtree City, Georgia.

Wingstop currently has two locations open in the Atlanta area. The first location under the new development agreements is expected to open in early 2012.

“After a very successful open house earlier this year, we had tremendous interest in growing Wingstop in Atlanta,” says Steve Sweetman, director of franchise sales for Wingstop. “We’ve partnered with some talented developers and entrepreneurs who recognize the simplicity in our focused menu of made-to-order wings and fresh-cut fries. Atlanta has the potential to be one of our strongest markets in the southeast.”

With a sole focus on cooked-to-order chicken, the Wingstop menu features traditional and boneless wings, strips, and the chain’s newest offering – Glider sandwiches – all sauced and tossed in nine original flavors including lemon pepper and garlic parmesan.