Industry News | January 9, 2012

Freddy’s Launches Philly Cheesesteak, PB Crunch Dessert

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Launched today, Freddy’s Philly Cheesesteak is a standout—tender slices of sirloin steak and sautéed peppers and onions, topped with velvety cheese sauce on a hoagie bun. It’s a mouthwatering classic that ranks high on Freddy’s annual calendar of featured food items.

New to the Freddy’s menu of tasty treats is the Peanut Butter Crunch Concrete. The secret? Bits of golden waffle cone mixed with swirls of rich fudge, fluffy marshmallow, and creamy peanut butter, all blended into Freddy’s famously smooth vanilla custard.

“We changed our Philly this year and topped it with traditional cheese sauce just like it is served in Philadelphia—the new recipe is a big hit with our guests,” says COO Scott Redler. “The new Concrete was originally created by a general manager in one of our stores, and we all agree she came up with a winner in the Peanut Butter Crunch combination.”

The two new menu features will run through Feb. 8 and are available at all 58 Freddy’s locations.