Industry News | August 15, 2013

Freddy’s Offers Taste of New Mexico with Chile Peppers

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Freddy’s Great American menu has already traveled to Philly and Chi-Town and is now headed to the Southwest as it garnishes its steakburgers and all-American hot dogs with New Mexico Hatch green chile peppers.

The steakburger includes grilled onions, cheese, mustard, and Hatch peppers, all inside the classic Freddy’s butter toasted bun. A Southwestern spin on an American classic, the Hatch chile burger is a featured favorite from the Great American menu. Guests can also request the Hatch Chiles atop a Vienna Beef hot dog at Freddy’s, but only for a limited time.

To complement the Hatch chile burger, Freddy’s combines two all-American favorites to create an instant classic. The new S’mores Concrete is made with Freddy’s frozen custard, flavored with toasted marshmallow, blended with graham crackers, and served with a scoop of fudge. Topped off with whipped cream and a cruchy graham cracker, it’s a new addition to the Great American menu at Freddy’s.

“With each new LTO, we strive to craft the taste that brings you back,” says COO Scott Redler. “We paired the Hatch chile burger with the S’mores Concrete to create a savory duo the whole family can enjoy.”

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