Industry News | March 29, 2012

Free Cone Day Returns to Ben & Jerry’s on April 3

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Every year since 1979 Ben & Jerry’s fans have asked the same question: “Why? Why do you give away free ice cream on your anniversary?” Cofounders Ben Cohen and Jerry Greenfield created Free Cone Day as a thank you to the community that supported their business.

While a lot has changed in the last 34 years, the company has never failed to hold the annual giveaway to throw open the doors and continue the tradition.

“There is nothing else in the world like Ben & Jerry’s Free Cone Day,” says CEO Jostein Solheim who, like other Ben & Jerry’s employees, happily grabs a scoop and jumps behind the lines to serve up Vermont’s Finest every year. “We’re fortunate to have the most passionate and supportive fans in the world. It is our honor to continue the more-than-30-year tradition to say thanks with a day of free ice cream once again.”

While Ben & Jerry’s continues the time-tested annual Free Cone Day event, the company is bringing a taste of something new to the table with its most recent product line: Greek Frozen Yogurt. The brand new line, offered in four different flavors in Scoop Shops, is sure to catch the eye of some Free Cone Day attendees.

The company uses real Greek yogurt, which is made through a traditional straining process, leaving a thicker, creamier, and smooth product that has been all the rage in the refrigerated aisle.

These all new, really Greekin’ good flavors include:

  • Raspberry Fudge Chunk: Raspberry Greek Frozen Yogurt with Fudge Chunks
  • Banana Peanut Butter: Banana Greek Frozen Yogurt with Peanut Butter Swirls
  • Blueberry Vanilla Graham: Blueberry & Vanilla Greek Frozen Yogurts with Graham Cracker Swirls
  • Vanilla: Vanilla Greek Frozen Yogurt

 

More people are enjoying Ben & Jerry’s Free Cone Day today in more far away places as the Scoop Shops number approximately 800 around the globe from Europe to Asia and back to North America.