Industry News | June 2, 2009

Free Crayons® at Krispy Kreme

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To celebrate National Doughnut Day on Friday, June 5, KremeWorks, LLC, is partnering with Crayons® All-Natural Beverage Company to offer a sweet deal at Krispy Kreme stores in Washington, Oregon, and Hawaii. With the purchase of two dozen Krispy Kreme doughnuts, customers will receive a 4-pack of Crayons functional fruit juice drinks through mid-July.

“A cold Crayons fruit juice drink and a warm Krispy Kreme doughnut are my idea of a perfect way to kick off the summer months, and of course National Doughnut Day,” said Paul Curhan, chief marketing officer of Crayons All-Natural Beverage Company.

National Doughnut Day started in 1938 as a fundraiser for the Chicago Salvation Army to help the needy during the Great Depression and to honor the Salvation Army “Lassies” who served doughnuts to soldiers in France during World War I.

Crayons all-natural fruit juice drinks have been available in Krispy Kreme stores since 2008 and are a top seller. Crayons all-natural fruit juice drinks are now available in a convenient take-home 4-pack. Flavors include: Blueberry-Raspberry RAZZICAL™, Fruit Punch 3PM™, Tickled Pink Lemonade THIRST-C™, Watermelon & Wild Berries BUFF BONZ™, Kiwi Strawberry SUPER-V™, and Outrageous Orange Mango D-FENSE™.