Industry News | May 9, 2013

Free Loaves for First 100 in New Boudin SF Location

Dave Wolfgram, CEO of Boudin Bakery, announced that Boudin SF will unveil its newest location in Encinitas on June 6. To welcome the local community, Boudin SF will reward the first 100 customers in line with a free loaf of its Original San Francisco Sourdough French Bread every day for one year. The first spot in line will be reserved for North CountyFood Bank, the subsidiary of a local organization, North County Community Services. On June 4 and 5, the new location will host pre-opening events whose proceeds will be donated directly to a local charity, Conner’s Cause.

“We are thrilled to celebrate the grand opening of Boudin SF in Encinitas, our seventh Southern California location,” Wolfgram says. “This is the second of many Boudin SF locations opening in 2013, and we expect another positive reception from our guests. As always, we look forward to bringing a little bit of San Francisco to this new store and supporting the local Encinitas community through North County Food Bank and Conner’s Cause.”

As an expanding brand with seven Southern California locations, Boudin SF found a home in San Diego County’s laid-back yet high-quality lifestyle. Boudin SF offers alternatives to home-cooked meals for busy professionals, parents, commuters, and anyone seeking a fresh, healthy lunch or dinner on the go. Boudin SF also provides a family-friendly atmosphere for those wishing to eat at the restaurant, serving freshly made breakfast, lunch, and dinner in the Boudin San Francisco tradition and featuring Boudin Bakery’s Original San Francisco Sourdough French Bread made fresh every day.

On June 4 and 5, Boudin SF in Encinitas will hold a fundraiser for Conner’s Cause, an Encinitas-based non-profit that provides critical financial assistance to more than 400 families struggling to cover the out of pocket costs of caring for a child with a life-threatening illness or injury. The location will host pre-opening services during breakfast, lunch, and dinner; guests will be asked to donate a pay-what-you-can contribution at the door for the organization. All proceeds from these events—open to the public—will be given directly to Conner’s Cause, which donates 100 percent of funds raised directly to the families in which they support. Individuals must RSVP to attend the pre-opening services by signing up online: www.events4boudinsf.com.

In keeping with the tech-savvy, busy nature of the modern diner, Boudin SF will to continue to offer a newly improved Web-to-Go service, an easy and convenient alternative to waiting in line, allowing customers to order lunch or dinner online through a simple three-step process. Guests can use this service by simply logging on the Boudin Bakery Website: www.Boudinwebtogo.com

All dishes at Boudin SF are made with the highest quality ingredients, including premium meats, gourmet cheeses, and fresh fruits and vegetables that are locally sourced whenever possible. Boudin SF is also a dinner destination for those on the go. Signature dishes include the Classic Sourdough Baguette Burger, made with all-natural, antibiotic-, and hormone-free premium Black Angus beef; fresh seasonal salads likePt. Reyes Cobbmade with chiffonade romaine lettuce, Pt. Reyes blue cheese, applewood smoked bacon, all natural diced chicken, chopped egg, diced tomato, and ranch dressing; The Great with Bacon Grilled Cheese, made with Havarti and Cheddar cheesesand topped with bacon and served on Parmesan-crusted sourdough; and San Francisco-style Clam Chowder served in a fresh sourdough bread bowl. Boudin SF serves breakfast, lunch, and dinner.