Industry News | July 8, 2010

Free Queso for All at Moe's—On July 21

Moe’s Southwest Grill is celebrating its 10th anniversary by giving each guest a free six-ounce cup of its Queso at all locations all day on July 21—no strings attached, no purchase necessary.

“This once-in-every-10-years offer will be the first and only nationwide giveaway since the company’s inception,” says Paul Damico, president of Moe’s Southwest Grill. “We are excited to share this company milestone with our guests by giving away one of our best-loved and most celebrated products.”

Additionally, Moe’s is encouraging fans to express themselves and their love for Moe’s hot, flavorful, melted white cheese sauce by entering the I Love Queso Video Contest at www.ilovequeso.com for a chance to win $1,000 and free Queso for a year.

Free queso isn’t the only reason to celebrate Moe’s 10th anniversary. Most recently, Moe’s opened its first green location in Burlington, Vermont; added Junior Burritos and Rice Bowls permanently to the menu; opened three cobranded locations with Carvel Ice Cream; launched a new website; and introduced a cleaner, brighter restaurant prototype. With plans to open 500 locations in the next five years, Moe’s is better poised for growth than ever before.